Building a Wildly Successful Niche Business by Denise Taschereau How do you stand out in a crowded industry where you’re pitching similar products as competitors? In this session we’ll share the success of Fairware in building a niche brand to grow a successful business. We’ll share tips on how a narrow focus can widen your sales funnel and how to identify (and then leverage) a unique position in the market. We’ve all heard the advice ‘you can’t be all things to all people’ and this session will help you put that into practice.