skucon 2015 (Art of Suprise and Delight)

The Art of Surprise and Delight: Creating memorable moments to breach the loyalty loop for new business by Bobby Lehew Are you ready to conquer Mordor? Subdue the Capitol? Vanquish the Dark Lord? How do you break through? Reach beyond? Crossover? Here’s a hint: You are Haymitch. You are Gandalf. You are Obi-Wan. (You have more in common with these legendary heroes than you think). Kick off your 2015 selling season with an epic adventure: discover your business purpose, promote it on-purpose, and communicate in a way that breaches the loyalty loop and wins business. Imagination required. Light saber optional.