In 2015, a Swedish company offered implanted microchips to its staff, allowing them to open security doors or pay for their lunch. A recent study showed that 75% of British parents would buy a microchip to keep track of their child’s location. Brazilian millionaires are already chipping their kids to thwart kidnappers. At least 15,000 people worldwide are already microchipped for business and health monitoring. Chip implant kits complete with a sterile injector system can be purchased online for 99$. Microchips and Internet-enabled medical devices represent a global market estimated at $160bn by 2025. Biometric information from your implanted microchip may soon find its way to your health insurance provider or to a digital technology platform provider. Eric Schmidt (Google’s Chairman) said at the World Economic Forum "you wont even sense it; it will be part of your presence all the time" Elon Musk said "humans must become cyborgs to stay relevant". Brain implants will follow within the next 10 to 15 years.