Urgency Based Selling with Andy Gole

Selling is conversations and there are two kinds of conversations, safe and serious... .... In a safe conversation you're never going to get a stick of business. The prospect is in that conversation for a different reason than you are... The biggest reason salespeople fail is the inability to transcend the gulf between social and business values....social values teach us that best efforts are okay... ...if you use your best efforts, you will fail a hundred percent of the time. Andy Gole President, BOMBADIL Urgency Based Selling Keynote Speaker Selling System Integrator 201 415 3447 andy.gole@urgencybasedselling.net