Ally Financial CMO says that too much data hurts a brand — and is dangerous for the industry in the long-term

Andrea Brimmer, CMO of Ally Financial, says that 80% of people say they will make a purchase because they have an emotional connection to the brand. In this interview with Business Insider CEO Henry Blodget she discusses the difficulties in creating that emotional connection in a digital age. Brimmer says the future of agencies are in crisis right now. She says the one size fits all model doesn't really work anymore and agencies are going to have to evolve significantly. Brimmer also said she believed in focusing more on brand-building than direct-response campaigns, as it's not a good long-term strategy.