“Cinema really is my favourite word,” Filipino filmmaker Quark Henares tells Janine Stein during this episode of ContentAsia On Air. He also talks about his enhanced role in shaping the Philippines’ film industry, what adding reality TV to his credits means, his involvement in Rein Entertainment, and contributing to a better world via the Lennon Group. Plus finding space to DJ on Fridays, and his commitment to family time. In this episode, the “Where's the Lie?” director talks too about saying yes – a lot – as well as the Philippines’ creative superpower, protecting the theatrical window, the impact of streaming, changing tastes, smarter content and co-production matches/mis-matches. And then he switches gear, speaking about how he prefers to work. “I'm 45 now, and what's in front of me is probably the same amount of time as what's behind me. And so you just want to work with people you really get along with and who collaborate well… decent people,” he says.