How Supreme went from a small skateboarding store in New York to an $1 billion streetwear company with a cult-like following among teens

Established by James Jebbia in 1994, in New York Supreme has gone from a small skateboarding store to billion-dollar fashion brand. The products themselves don't retail at outlandish prices, around $38 for a t-shirt, it's when the products sell out that they begin to increase in value.