Oscar Munoz, the CEO of United Airlines, today said he felt "shame" when he saw viral video of airport police dragging a bloodied passenger from one of his airline's flights Sunday night. "This will never happen again," Munoz told ABC News' "Good Morning America" in an exclusive interview."We are not going to put a law enforcement official onto a plane to take them off … to remove a booked, paid, seated passenger. We can't do that." The airline later announced that it would compensate everyone on board the flight for the full price of their ticket. Regarding blowback Munoz received for his initial muted response, which did not include an apology, he said a more forceful reaction was delayed because he was still gathering the facts. "I think my reaction to most issues is to get the facts and circumstances," he said. "My initial words fell short of truly expressing the shame." Munoz said the feelings of embarrassment were "palpable" for him and his United colleagues.