In this episode, Duane Adams welcomes Marcus Kirkman, Business Inclusion Manager for the City of Asheville, for a practical conversation about building access and opportunity in Asheville’s local economy. Drawing from his background in entrepreneurship, leadership coaching, and equity work, Marcus discusses how his role with the City of Asheville and his entrepreneurial journey inform his involvement with the Black Business Alliance. The conversation explores how business inclusion moves from intention to action through education, relationship‑building, and systems that work for more people. The episode highlights barriers some businesses face when trying to access government contracts and institutional opportunities, and how community partnerships help prepare entrepreneurs to navigate those systems with confidence. Listeners will also hear how the Black Business Alliance complements local business support services, strengthens long‑term business resilience, and creates pathways for creatives, micro‑business owners, and emerging entrepreneurs to engage in Asheville’s economy. The program closes with a clear message: inclusive economic growth depends on trust, preparation, and collaboration.