Why We Need a Battle Plan As a society, we aren't great planners or project managers. And yet, business development is typically a 3-12 month project. So when you mix a long term project with poor project management, you have a train wreck. The battle plan helps salespeople articulate the challenges they face and set a course of action. It helps salespeople identify the decision-makers, their urgent needs, and their risk factors. The Battle Plan calls on the salesperson to do a pre-mortem - identifying in advance of the sale, why they lost it - thereby increasing the likelihood of closing the sale. Learn more about Andy Gole and Urgency Based Selling. 201-415-3447