A psychologist explains how Trader Joe's gets you to spend more money

Ever wondered why it's so easy to spend money at Trader Joe's? The answer goes a bit deeper than you might think. Learn more about Barry Schwartz and his work: https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) Learn more about Denise Lee Yohn https://www.google.com/search?q=denise+lee+yohn&oq=denise+lee+yohn&aqs=chrome..69i57j69i61j0l4.1960j0j4&sourceid=chrome&ie=UTF-8