Ross R. Mason: A great pitch reflect in the simplest way that you've really done your homework. To be relevant online today, you really need to discuss your product, or service, or what you do, in terms of key work, phrases, and important concepts, and then align those things with the talking points that you cover in your videos. You may have referred to your business a certain way for a very long time, and yet a majority of the people today could be searching using a completely different phrase, for exactly the same thing. So order with online video comes by aligning what you have to say with how people are searching. So that when they're searching online for a solution that you can provide, one of the top results could be your online video.