Does the media control our brains?.... Probably not, but you can’t argue that the media-news, entertainment, even educational media – is able to handily deliver messages which impact the way we see the world. We learn our personal values from our parents, friends, colleagues, and authority figures but we also gain tons of insight about ourselves and the world from the arts, sciences, politics, entertainment, journalism... much information about this stuff gets to us through the media. The question is: as the media is bringing information and insight to us, and that info-slash-insight is having some kind of impact on our thoughts and actions, how exactly does that happen? In today’s “But Wait!” episode, we explore 3 different possibilities.