Asia's unscripted formats market has shrunk by about two-thirds over the past five years. So how does an indie formats creator, developer & distributor still win? Jin Woo Hwang, co-founder of Korean formats agency Something Special, joins ContentAsia On Air to unpack what indie agencies are up against in the Asian and global markets right now, including the forces working against creative trial and error, the safe haven still provided by Brand Korea, balancing acquisitions and originals, and navigating a pipeline being squeezed from all ends. He also talks nostalgia, speed, flexibility, and using AI. 00:00 The State of Korean Formats 05:41 Navigating the Indie Landscape 10:32 Purpose-Driven Content in Entertainment 14:56 Connecting Generations Through Media 20:43 The Balance of Acquisition and Originality 26:00 The Impact of Mega Studios on the Market 32:50 AI's Role in Content Creation #ContentAsia #TVFormats #KoreanTV #UnscriptedTV #IndieProducers