Tough is as tough does for Sony Pictures Television Networks’ new Asia SVP/GM, Virginia Lim. As the global organisation restructures, Lim talks about the inevitable re-engineering of entertainment products, strengthening ties with existing partners and breaking new ground with others, as well as balancing IP/rights so that everyone along the value chain gets what they need to be viable. She doesn’t, she says, have all the answers. But she’s tough enough to ask the questions...