How to get a billion views on YouTube

We set out to see what it takes to create a viral video on YouTube. People spend more time listening to music on YouTube than Spotify, Apple Music, and Tidal combined. We caught up with pop chart analyst and host of the Hit Parade podcast, Chris Molanphy, and musicologist and host of Switched on Pop podcast, Nate Sloan to uncover the secrets. Following is a transcript of the video: