Using incognito mode means that your browsing history, cookies, or site data aren’t saved by your browser. Because of this, incognito mode is perfect for when you want to shop for gifts online. If the person you are buying for uses your computer, they won’t see targeted ads that could ruin the surprise. When booking travel, some companies will keep track of what you search for and raise the price the next time you come back. Using incognito mode prevents them from doing this so you don’t have to worry about price gouging. You can also use incognito mode to sign into multiple email accounts at the same time. Websites like YouTube give you suggestions based on what you have watched in the past. Using incognito is a good way to discover new entertainment that isn’t based on your viewing history. However, it’s important to remember that using incognito mode does not mean that everything you do is private. Your internet service provider or a school or employer that is providing internet access can still see your activity