We made our way over to Lubov's bright and early (as in, 6 AM), so that the CCO of BCBGMAXAZRIA could make a meeting later on. And honestly? So worth it. We sipped from goblets of green juice (that's kind of Christmas-y, right?), while Azria shared with us on the ins and outs of her holiday traditions as she shared mugs of roobios tea with her daughter, Chloe. The short version: it involves 48 hours of being holed up in the family's at-home movie theatre (!) and a late-December trip to Cape Town, South Africa (!!). The long version? Azria values making real, concrete connection with her loved ones over the holidays above everything else. And experience over everything, too—so much so that one of her best friends once gifted her ten unique experiences to check off her bucket list, and it remains one of her favorites, ever. No pressure, right? Photographer: Jake Rosenberg Writer: Meagan Wilson Stylist: Emily Ramshaw