Ross R. Mason: It's common place today because of the popularity of YouTube, for a lot of people to think about online video as a social network activity. It's so much more than that. If you think about your business from the standpoint of what facts people are interested in in your industry, what important questions do prospects, customers have when they come to do business with you. And when you sit down to advice your client on the authority, and demonstrate the knowledge that you have, these things can be shared through online video in a very powerful way. Online video is a powerful communication tool, if video is not just social.