Long Live the King presented by Kith in collaboration with Nike is an inspirational mini-documentary that examines the life and journey of LeBron James. LeBron’s otherworldly prowess on the basketball court has taken center stage, his prolific rise shrouded his incredibly relatable underprivileged upbringing, which this film brings into focus. Stories of a child raised in Akron’s inner-city on his quest for greatness are told by pivotal figures who experienced it first-hand. Key figures include LeBron’s business partner and UNINTERRUPTED CEO Maverick Carter, LeBron’s former St. Vincent-St. Mary H.S. coach Keith Dambrot, Nike executive Lynn Merritt who signed LeBron, Kith-founder Ronnie Fieg, and LeBron James himself.